ColourPop Pretty Fresh Creamy Concealer in Medium 100 W stands upright in a clear tube with a blush-pink cap, showing a warm medium beige shade as two smooth swatches sweep behind on a white background, highlighting its hyaluronic creamy formula. ColourPop Pretty Fresh Creamy Concealer in Medium 100 W evening skin tone on a model’s face, showing a warm undertone and natural dewy coverage in a close-up portrait against a soft beige background. Model face wearing ColourPop Pretty Fresh Creamy Concealer, shade Medium 100 W (warm), brightening under-eyes with natural, seamless coverage; close-up studio portrait with freckles, glossy lips, braided hair, and silver hoops on a peach backdrop. ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range. Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested. Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop. ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background. ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.
ColourPop Pretty Fresh Creamy Concealer in Medium 100 W stands upright in a clear tube with a blush-pink cap, showing a warm medium beige shade as two smooth swatches sweep behind on a white background, highlighting its hyaluronic creamy formula.
 ColourPop Pretty Fresh Creamy Concealer in Medium 100 W evening skin tone on a model’s face, showing a warm undertone and natural dewy coverage in a close-up portrait against a soft beige background.
 Model face wearing ColourPop Pretty Fresh Creamy Concealer, shade Medium 100 W (warm), brightening under-eyes with natural, seamless coverage; close-up studio portrait with freckles, glossy lips, braided hair, and silver hoops on a peach backdrop.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background.
 ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.
ColourPop Pretty Fresh Creamy Concealer in Medium 100 W stands upright in a clear tube with a blush-pink cap, showing a warm medium beige shade as two smooth swatches sweep behind on a white background, highlighting its hyaluronic creamy formula. ColourPop Pretty Fresh Creamy Concealer in Medium 100 W evening skin tone on a model’s face, showing a warm undertone and natural dewy coverage in a close-up portrait against a soft beige background.
 Model face wearing ColourPop Pretty Fresh Creamy Concealer, shade Medium 100 W (warm), brightening under-eyes with natural, seamless coverage; close-up studio portrait with freckles, glossy lips, braided hair, and silver hoops on a peach backdrop.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background.
 ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.

Pretty Fresh Hyaluronic Creamy Concealer

Medium 100 W

4.7
Rated 4.7 out of 5 stars
1,086 Reviews

Color: Medium 100 WWarm medium

🐰 Cruelty-free
🍦 Super creamy
🥼 Dermatologist tested
💧 Hydrating
💌 Long-lasting
☀️ Full coverage
🦋 Natural finish

review

4.7
Rated 4.7 out of 5 stars
Based on 1,086 reviews
95%would recommend these products
Reviews Summary
Customers say this concealer blends easily and smoothly without feeling heavy or cakey. The formula is creamy and hydrating, with a lightweight texture that doesn't crease or settle into fine lines. Users praise the extensive shade range and accurate color matching, noting it works well under or over makeup and lasts throughout the day. Many appreciate its versatility for under-eye coverage and everyday wear. A few mention it can oxidize slightly or feel dry without extra moisturizing, and some find blending requires patience. Overall, reviewers highlight the excellent coverage-to-texture ratio and value for the price.
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1,086 reviews
  • Claire C.
    Verified Buyer
    Reviewing
    Medium 105 N
    I recommend this product
    Rated 5 out of 5 stars
    10/29/26
    Best concealer!

    This is the only concealer I use! Blends perfectly with my pretty fresh tinted moisturizer

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  • Natalie G.
    Verified Buyer
    Reviewing
    Fair 10 N
    I recommend this product
    Rated 5 out of 5 stars
    9/28/26
    Very nice and creamy and stays

    So smooth and a little goes a long way, also buildable coverage.

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  • Elizabeth S.
    Verified Buyer
    Reviewing
    Light 50 W
    I do not recommend this product
    Rated 2 out of 5 stars
    9/16/26
    more yellow than you think

    was hoping for a warmer neutral like the description promises, was also quite off from the colour promised.

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  • Chelsea M.
    Verified Buyer
    Reviewing
    Fair 15 W
    I recommend this product
    Rated 5 out of 5 stars
    8/13/26
    Love

    Perfect formula for everyday wear.

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  • Cassi W.
    Reviewing
    Fair 05 W
    I recommend this product
    Rated 5 out of 5 stars
    7/16/26
    For the Palest of People

    I adore this foundation, it is the only one I've ever found that matches my extremely pale skin. I practically glow in the dark and am as pale as the day I was born, no tan. It's yellow enough that it reads more neutral-warm which is SO AMAZING when so many other pale foundations end up being pink or orange. It also does not oxidize or get darker when it dries!! The absolute holy grail for me. Not to mention the finish is absolutely beautiful and hydrating. I love a dewy finish, and this gives me a nice natural glow with the option to mattefy it with powder. It lasts all day without separating and I use it over Korean sunscreen which acts as a perfect base. 100/10 the end all be all foundation! If you can't find a foundation pale enough for you, this is your winner.

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