Fifth Avenue ColourPop Ultra Matte Lip swatched on three lip close-ups across varied skin tones, showing a soft dusty-rose nude; a doe‑foot applies the shade, alongside a product shot of the clear tube with peach star cap - long‑wear matte liquid lipstick.

ColourPop Ultra Matte Lip Fifth Avenue tube held upright by a hand with a French manicure, showing a neutral nude-pink shade in a clear vial with a blush cap and white stars, set against a solid pastel pink background.

ColourPop Ultra Matte Lip in Fifth Avenue stands upright with a nude cap over three matte swatches (berry, rose, peach) on a pink backdrop, with callouts for full coverage in one swipe, weightless matte finish, and long‑lasting comfy wear.

Doe-foot applicator coated in Fifth Avenue, a warm rosy nude liquid lipstick, gliding-ready on a white wand against a clean white background; ColourPop Ultra Matte Lip product shot, macro texture detail.

ColourPop Ultra Matte Lip in Fifth Avenue showing a warm rosy nude liquid lipstick, standing in a blush-pink box with star accents and a clear cutout window; 3.7g (0.13 oz) tube on a white background.

ColourPop Ultra Matte Lip Fifth Avenue liquid lipstick stands uncapped, doe-foot applicator beside a wide terracotta nude swatch, in a clear tube with white lettering and a blush cap printed with stars, showcasing a long-wear ultra matte finish.

Sale

Ultra Matte Lip

Name: Fifth Avenue
SKU: UltraMatteLip-FifthAvenue
Price: 6.30 USD
Availability: InStock

Fifth Avenue

4.5

Rated 4.5 out of 5 stars

21,801 Reviews

Color: Fifth AvenueNudie pink

🌱 Vegan
🐰 Cruelty-free
🎨 Ultra-pigmented
💌 Long-lasting
🧸 Comfy + non-drying
❤️ Matte finish

use it with

Lippie Pencil

Beeper

4.8

Rated 4.8 out of 5 stars

7,259 Reviews

Lippie Stix

Primer

4.7

Rated 4.7 out of 5 stars

18,803 Reviews

product details

Fifth Avenue reads more warm terracotta-nude than pink — moneyed, muted, expensive-looking. One swipe delivers full, soft-matte coverage that won't crack or feather, while Sweet Cherry Oil and Kadaku Plum keep lips comfortable long after the color sets. This is quiet-luxury lip, not girlish pink.

ingredients

ISODODECANE, ALUMINA, DIISOSTEARYL MALATE, TRIMETHYLSILOXYSILICATE, DIISOPROPYL DIMER DILINOLEATE, ISOHEXADECANE, HYDRATED SILICA, DISTEARDIMONIUM HECTORITE, OCTYLDODECANOL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL EXTRACT, CITRUS GRANDIS (GRAPEFRUIT) PEEL EXTRACT, CITRUS JUNOS PEEL EXTRACT, CITRUS CLEMENTINA FRUIT EXTRACT, CUCUMIS MELO CANTALUPENSIS FRUIT EXTRACT, HEDYCHIUM SPICATUM EXTRACT, CITRUS TANGERINA (TANGERINE) PEEL EXTRACT, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER/LEAF/STEM EXTRACT, VANILLA PLANIFOLIA FRUIT EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, TOCOPHEROL, PROPYLENE CARBONATE, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, DIETHYLHEXYL SYRINGYLIDENEMALONATE, DIBUTYL LAUROYL GLUTAMIDE, DIBUTYL ETHYLHEXANOYL GLUTAMIDE, FLAVOR, HYDROGENATED POLYDICYCLOPENTADIENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, TERMINALIA FERDINANDIANA SEED OIL, PRUNUS AVIUM (SWEET CHERRY) SEED OIL, RHUS VERNICIFLUA PEEL WAX, CAPRYLYL GLYCOL, BUTYLENE/ETHYLENE/STYRENE COPOLYMER, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, C10-18 TRIGLYCERIDES, TRIETHOXYCAPRYLYLSILANE, SILICA, ALUMINUM HYDROXIDE, ISOPROPYL TITANIUM TRIISOSTEARATE, BIS-PEG-15 DIMETHICONE/IPDI COPOLYMER, PEG-2 SOYAMINE. MAY CONTAIN: BLACK 2 (CI 77266), BISMUTH OXYCHLORIDE (CI 77163), BLUE 1 (CI 42090), BLUE 1 LAKE (CI 42090), BRONZE POWDER (CI 77400), COPPER POWDER (CI 77400), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), MICA (CI 77019), RED 6 (CI 15850), RED 6 LAKE (CI 15850), RED 7 (CI 15850), RED 7 LAKE (CI 15850), RED 22 (CI 45380), RED 27 LAKE (CI 45410), RED 28 (CI 45410), RED 28 LAKE (CI 45410), RED 30 LAKE (CI 73360), RED 40 LAKE (CI 16035), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140).

how to use

Exfoliate your lips for smoothest application.

To wear alone, use the tip of the applicator to outline the lips and then fill in with the lip colour.

For the most precision application, start with a matching Lippie Pencil and fill in lips with lip colour.

If you'd like, you can apply your favorite Ultra Glossy Lip as a glossy topper!

review

4.5

Rated 4.5 out of 5 stars

Based on 21,801 reviews

86%would recommend these products

Reviews Summary

Customers say this matte lipstick delivers soft, beautiful pigmentation with rich color payoff. The formula applies smoothly and dries to a long-lasting finish that holds through eating and daily activities. Many reviews highlight the vibrant, versatile shades that complement various skin tones and receive frequent compliments. Users appreciate the creamy application despite the matte finish. Some note the formula can feel slightly drying, and a few mention minor issues with transfer or uneven fading. Overall, customers praise the quality, staying power, and excellent value for the price.

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21,801 reviews

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Lisa E.
Verified Buyer
Reviewing
Fifth Avenue
I recommend this product
Rated 5 out of 5 stars
10/28/26
Fantastic Colour
Such a great lip colour, perfect for me and feels great on
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Kirsten T.
Verified Buyer
Reviewing
Panther
I recommend this product
Rated 4 out of 5 stars
10/20/26
Very Intense color
It looks Very blue initially but definitely darkens as it dries.
I applied it thinly with a lip brush and it was more of a purple, which was nice and gives it some versatility.
Mad. Staying.Power.
Stays on til you Scrub it off!!!
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dalila b.
Verified Reviewer
Reviewing
Fifth Avenue
I recommend this product
Rated 5 out of 5 stars
10/17/26
I Love i need back
I’ve been using the red ones from here for years; I don’t understand why they’re no longer available—I’m lost without them!
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J G.
Verified Buyer
Reviewing
Off The Record
I recommend this product
Rated 4 out of 5 stars
10/13/26
Lipstick
such a classic 💗 I really enjoyed it but I didn’t like that the lipstick wasn’t as durable as it was before. The lipstick wand wasn’t as sturdy either. But I love the color anyway :)
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T
Reviewing
Fifth Avenue
I recommend this product
Rated 5 out of 5 stars
10/12/26
FAVORITE ITEM OF ALL TIME PLZ DONT DISCONTINUE
I genuinely I’ve been using this product since the release of it and to this day, it is the only lipstick that I wear due to recent allergies. I quite literally always get complimented on it and I really hope you guys bring back more of the colors and don’t discontinue the item!!
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